Amanda Gobble - BIG AL"s

Big Al's

Making Healthy Food Taste Great
Since 1972

Big Al's has been a Tulsa staple for subs and smoothies since 1972. Under new ownership, the brand required a visual refresh to modernize its presence while honoring its long-standing heritage.
I focused on updating the primary graphics and redesigning the in-store menu systems to create a more cohesive and scan-friendly customer experience.
This project represents a balance of preserving a local legacy while preparing it for a modern audience

Logo

Though the original design files were lost over the decades,
the goal was to modernize the graphics while staying true to the original concept.

Older version using outdated colors and confusing shapes that suggest an assorted group of vegetables.

New logo consist of what is assumed to be the layout and updated to todays menu's.

Next step is to work out the graphic for letterhead, media ads etc...

Top of logo with banner and graphics

Full logo with banner, graphics, and date

Typography logo with banner and est date

MOCK-UP

Menu

Along with new graphics,
comes an upgrade on the front door visuals.

Mock-up

The old layout was a bit confusing outdated.
The new menus are bringing design and food to a whole new level.
The repeating menu layout against a fluid background allows customers to browse the options easily while moving through the line.

Menu featuring the main courses accented with photos and highlighted with graphics

Continuing the sub and salad tradition with another full page spread

Paying homage to the smoothie bar & beverages by a full page dedication

3D Rendering

The perfect logo needed to come from the best set-up.
No need for studio time or prop's with these simple ingredients.
Adobe Stock to the rescue!