GUMMY BARES
- INTERNSHIP -
Initially brought in for Social Media, I quickly identified opportunities to elevate the brand's visual identity.
This project showcases my ability to create a cohesive product line from the logo to the shelf-ready box design. By balancing fun typography with high-contrast colors, I helped develop a brand that stands out in a crowded marketplace.
This project showcases my ability to create a cohesive product line from the logo to the shelf-ready box design. By balancing fun typography with high-contrast colors, I helped develop a brand that stands out in a crowded marketplace.
I refined the original Gummy Bares logo to meet professional standards, optimizing it for both digital and physical applications. By sharpening the linework and adjusting the color balance, I created a scalable, high-resolution identity that maintained the brand's playful energy.
To expand the product line, I developed three unique packaging variations. Each design follows a cohesive brand system while using distinct color palettes to help consumers immediately identify different flavor profiles on the shelf
I utilized 3D rendering to create high-fidelity product mockups
and e-commerce carousel assets.
and e-commerce carousel assets.
By visualizing the final packaging in a 3D space, I was able to provide the client with professional marketing materials before the products ever reached the production line.
I developed this Amazon-ready carousel as a proof of concept for digital retail. These assets translate the playful Gummy Bares identity into a high-conversion sales tool, using bold infographics to highlight key selling points for the online shopper.
