Amanda Gobble - T-TOWN TIE-DYES

T-TOWN TIE-DYES

Coloring the World, One Shirt At A Time

What began as a hobby evolved into a small business just before returning to school, sparked by an opportunity to provide custom apparel for a Macys charity event.
The temptations to build this brand throughout my studies did not go untouched; even while maintaining a 4.0 GPA, I found myself constantly refining the identity of T-Town Tie-Dyes.
Since then, perfecting its branding and personality has been an evolving concept that continues to grow, proving that even a 'back-burner' project deserves professional-grade execution.

3D RENDERING

Building this virtual space from the ground up was one of my most satisfying projects to date.
Each item has a spot and purpose.
No need for daydreaming what this tie-dye office would look like. Here it is!

"THE DREAMER"
(: NESTLED IN A COZY CORNER, NOT WISHING TO BE OUTSIDE. JUST SAD TO SEE SO MANY PEOPLE WEAR WHITE :)

ADDITION OF TANGIBLE SYMBOLS AND HIDDEN EASTER EGGS

RENDERS FOR ADS AND MORE

3D Rendering gives the ability to get the
angles you want for any image you need.

SUBJECT OF THE PHOTO IS UP TO THE AUTHOR

ZOOMED IN IMAGES TO SHOW DETAIL IN DISPLAYS

LOGO

To maintain a local feel, the branding captures a familiar skyline and a few iconic Route 66 landmarks.

SILHOUETTE OF GOLDEN DRILLER, CENTER OF THE UNIVERSE, AND TULSA SKYLINE, N - S

The goal was a 'local-first' feel. I integrated the Tulsa skyline and Route 66 icon's to make the brand feel like home for the customers.

PACKAGE DESIGN

When the business grows, so does the need to expand.

PACKAGE DESIGN - 5 DIFFERENT DESIGNS ACCENTING THE DIFFERENCES WHILE KEEPING IT THE SAME

What started with a fun monthly subscription, turned into the beginning of something big... OPTIONS!
T-Town broadened their market by tuning into the customer's desires.

Product Mockup using Adobe Dimensions

PRINT MEDIA

Stickers or Label - No Problem
Brochures - No Problem
Flyer & Mailers - No Problem

CUSTOM LABELS AND INSERTS WILL TOP OF ANY ORDER WITH PROFESSIONALISM

You would be surprised what can be done with a little bit of time and ingenuity.
The Problem: how to stand out from other clothing companies,
: how to get tie-dye to look good on paper
These professional designs pop with color in a classy way.

A SPREAD OF A FREASHLY OPENED MEDIA PACKAGE. FROM BUSINESS CARD TO POST CARDS. ALL YOU NEED TO GET STARTED

STANDARD DIRECTIONS INCLUDED

FUN TRI-FOLD THAT CHANGES THE CLOTHES WHEN UNFOLDED.

Don't forget the Advertisement.
These eye-catching designs ensure the brand stays memorable and remains front-and-center for the customer.

COSMIC EGG TIE-DYE CONVERTED INTO AN EYEGLASS CLOTH WITH INTRODUCTION MAILER

CUT-OUT VIEW OF BACK

ALWAYS FRIENDLY AND UNIQUE

INTERACTIVE MEDIA

T-Town not only walks the walk, it does the talking too.
Check out this interact newsletter and see what was happening